How To Find Restaurant Marketing Ideas
Restaurant marketing should be no more difficult than marketing any other type of service, but the problem is that it cannot be handled effectively by any marketing firm, as the methods may differ. Traditionally restaurant owners would make use of the conventional marketing methods, such as advertising in the yellow pages, or distribution of flyers. Buying ads in local newspapers and buying radio or television commercials are some of the other methods that restaurants owners will usually consider. While those methods may still be used, there are many newer and even more cost effective methods that can be used to broaden the reach of your gourmet marketing efforts.
There are several disadvantages to the use of traditional methods, and what has now become pronounced, is that with the use of traditional restaurant marketing methods, there are characteristics that can make them inefficient. The characteristics that must be dealt with, are there is a time lag involved before any results can be noticed, and the results are very difficult to quantify.
Restaurant owners cannot expect to place advertisements in the media, and expect to see immediate results. While the time lag feature is inherent in other methods of restaurant marketing, there are alternate methods where the results can be monitored and measured, and they can be deployed for more immediacy.
One of the methods that has become popular as restaurant marketing method is the use of mobile marketing strategies. Even the well-recognized restaurant chains that operate globally have included some form of mobile marketing as part of the campaigns.
If you need more customers to your restaurants, instead of considering the traditional marketing methods, it may be to your advantage to find a firm that is involved with restaurant marketing using mobile marketing strategies. There is a seemingly natural link that has been developed between the act of social networking and restaurants, because the social networks were developed to bring people close together by sharing information.
Your gourmet marketing methods must include a heavy component of social networking. One the ideas that can be used in the marketing methods for your restaurants, is to encourage your visitors and customers to post reviews and many of the restaurant review sites on the Internet. There are scores of restaurant review sites, and you can offer discounts to your customers for posting reviews at some of the sites such as Urban spoon, Yelp, Menu Pages, Google+ and others.
These methods are effective, because reviews are one of the resources that prospective clients or customers look at when doing research or try to find information about service providers. Diners no longer just visit a restaurant. For whatever reason, they now feel compelled to tell others that they have visited the restaurant, and will often go into great detail to become a critic to tell others of their experience, by describing the meals, prices and the service. By having reviews at review sites potential customers are reminded of your business, making it one of the more cost effective gourmet marketing methods.
Traditional methods are not as effective for restaurant marketing, as more effective methods such as involving social networks, have proved to be more effective for gourmet marketing campaigns.
Article Source: http://EzineArticles.com/expert/Afshin_Nejad/1492962
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